It was announced earlier this month that Google would be rolling out a Google Screened/Google Guaranteed service for lawyers and other types of small businesses looking to obtain above-the-fold real estate on Google search result pages.
The Google Guaranteed badge was supposed to cost $50/month, but this appears (from what I’ve found thus far) to be in addition to what you would pay to be included in Google Service Ads, which requires lawyers and other types of small businesses to submit insurance information, State Bar Association information, agree to a background check, and set a monthly budget which appears to be far from inexpensive.
When we went through the preliminary budget for a criminal defense lawyers who is a client of ours, the weekly budget that we selected would generate an average of $25/lead, with personal injury lawyers and law firms in extremely competitive markets likely needing to pay more as time goes on. The $50/month to be included in Google Guaranteed is likely in addition to the monthly Google Screened and Local Service Ads weekly adspend, so be prepared to spend more than the advertised $50/month to be included.
How Do Attorneys Sign Up For Google Guaranteed?
We registered a domain which will redirect you to the page where you sign up for Google Service Ads and Google Guaranteed, the domain is:
We also recorded a video on how to sign up for Google Local Service Ads and Google Guaranteed.
Need Help Signing Up For Google Guaranteed?
If you need help with your lawyer SEO campaign or with signing up with Google Guaranteed, please fill out a contact form or call us at (410) 929-5610. We work with law firms across a wide variety of practice areas, and also work with non legal businesses in Maryland and surrounding areas. Our monthly SEO prices are competitive and we also offer hourly SEO consulting.