Back in October of last year, we realized that, in order to improve our client’s search engine visibility on Google, Bing, and Yahoo!, we needed to develop a link building strategy outside of the traditional content marketing, “if you write it, they will link” mentality.
Moz, a website that has been trusted in the local search community for a number of years, recently released their 2015 Local Search Engine Rankings factors report. This is a survey conducted by a collection of experts in the local search realm, as they weigh in on what they believe are the most important rankings signals when it comes to local search queries.
As an attorney, you most likely market your services to a specific geographic area.
It’s very common, hopefully, for you to launch a new version of your website every few years. Times change, technology evolves, and it’s important for you to “keep up with the Joneses”, aka your competition. You know what they say: “evolve or die”.
But is redesigning your website as easy as drawing up a new layout, putting up some new pictures, and changing a few things around? Well, hopefully your website design agency makes it seem that easy, but in reality, a lot goes into redesigning your website.
We realize it may not immediately make sense, but it is very true: getting involved in your community, in real life, can significantly improve your SEO, you website traffic, and your overall online marketing strategy. Even though hosting a charity event, throwing a party for your clients, or teaming up with local schools doesn’t seem to have anything to do with where your website shows up on Google, it really does.
How, exactly, does community involvement lead to better SEO?
So you’ve created a winning lawyer ppc campaign and are driving potential clients to your site. Your landing pages are informative and create trust. Your calls to action are clear and to the point. Now comes the moment of decision. Now comes the time for the prospect to contact you.
There are three primary ways a website contact can request a case review (short of showing up at your office): web forms, phone calls, and live chats.
