Earlier today, Brightlocal, one of the leading and most respected SEO software vendors in the local search industry, hosted a webinar entitled “The State of Local Search in 2020”. Webinar panelists included local SEO experts Joy Hawkins, Ben Fisher, David Mihm, and host Myles Anderson of Brightlocal. From my experience, you couldn’t ask for 4 more knowledgeable guests as it relates to local search.
In mid-2019, Google began rolling out a test phase of a new search feature called “Google Screened” in which lawyers and other professionals with at least a 3.5 star rating would be displayed in the top results for a particular search query.
Clio recently launched their 2019 Legal Trends report in which they “secret shopped” 1,000 law firms via email and 500 law firms via phone. They surveyed 2,000 consumers who were recently in the market for legal services, which should hopefully give lawyers some critical insight into what their potential clients are thinking and looking for when researching a lawyer to potentially represent them in their legal matter. They also surveyed 2,507 legal professionals.
Before I go on, I want to clarify. I am not actually an attorney.
As someone who has done SEO for over 15 years now, watching the SEO industry continue to change and evolve has been both fascinating and frustrating.
In the early days of SEO, any software tools or methods that helped automate SEO were frowned upon. SEO automation was automatically looked at as a waste of money, primarily because the one factor that can’t be replaced when it comes to an effective long-term SEO strategy is time.
A case study: ranking improvements for websites with keywords in website domain.
Following the launch of Google’s latest June Core update yesterday, I did some spot-checking of Google rankings this morning. One thing stood out when I analyzed ranking results.