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Posted by George Murphy

SEO for Plumbers – How to improve local Google visibility for plumbers

SEO for plumbers - how to improve local rankings

It’s fairly common, for more volume-based and competitive business like plumbers and HVAC technicians, for a business to not have #1 rankings on Google. Does this mean that they aren’t generating leads and customers online? Of course not. We never recommend focusing on Google rankings to measure online lead generation efforts for any businesses.

For a local plumbing company that we started handling plumber SEO efforts for 3 months ago, they don’t currently “dominate” in the Google Local Snackpack, however their phone calls have gone up month after month for 2 different locations.

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Posted by George Murphy

“What Is SEO?”

Why Client Communication and Education Remains one of the Biggest Obstacles in SEO in 2020

The SEO Wizard with his majestical keyword ranking wand, one wave and you’ll dominate Google.

During this year’s Covid-19 pandemic, many businesses have been forced to review their marketing budgets and make some necessary adjustments.

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Google Guaranteed for law firms
Posted by George Murphy

Google Guaranteed and Google Screened for Lawyers

It was announced earlier this month that Google would be rolling out a Google Screened/Google Guaranteed service for lawyers and other types of small businesses looking to obtain above-the-fold real estate on Google search result pages.

Google Guaranteed for lawyers

The Google Guaranteed badge was supposed to cost $50/month, but this appears (from what I’ve found thus far) to be in addition to what you would pay to be included in Google Service Ads, which requires lawyers and other types of small businesses to submit insurance information, State Bar Association information, agree to a background check, and set a monthly budget which appears

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Maryland SEO
Posted by George Murphy

Why Indexing continues to be one of the most overlooked SEO factors in 2020

As SEO has continued to evolve over the years and consultants are looking for the next big focus or buzzwords, indexing continues to be one of the most overlooked factors as it relates to both organic AND local SEO.

When a new prospective client contacts us and asks for an SEO audit, it’s almost guaranteed that if I spend 10 minutes in the SERPs (search engine result pages) I’ll find at least a handful of pages indexed that shouldn’t be included.

This is especially true when it comes to Wordpress websites.

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Posted by George Murphy

What is NAP Consistency, and is it still important for SEO?

NAP consistency for SEO
No, not that type of NAP.

In 2020, we’re always looking for the new shiny red ball in the SEO industry. Recent news regarding featured snippets and links in PDFs being treated as nofollow links is all great. But sometimes. it seems like the industry as a whole is overlooking traditional and obvious ranking signals in favor of new and exciting methods and techniques.

NAP (name, address, phone number) consistency is one of those traditional ranking factors which I don’t think we pay enough attention to.

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