It’s fairly common, for more volume-based and competitive business like plumbers and HVAC technicians, for a business to not have #1 rankings on Google. Does this mean that they aren’t generating leads and customers online? Of course not. We never recommend focusing on Google rankings to measure online lead generation efforts for any businesses.
For a local plumbing company that we started handling plumber SEO efforts for 3 months ago, they don’t currently “dominate” in the Google Local Snackpack, however their phone calls have gone up month after month for 2 different locations.